"Be Ready" is a national initiative launched by the Ministry of Higher Education and Scientific Research to prepare youth and students for the labor market, bridging the gap between university education and the skills actively required in today's workforce.

The initiative centers around several key tracks, including:

• Career Readiness & Employability Skills

• Digital Skills

• Entrepreneurship

• Innovation

• Languages

• Skills linked to future jobs and shifting market trends

OBM manages the initiative's social media platforms, website, and marketing and advertising campaigns, working to reach the largest possible target audience of students to empower their development through the initiative's content across various fields and disciplines.